Sufu
Sufu is a brand consultancy focussed on helping innovative brands with the challenge of being truly persuasive. We convert your truth in other people's belief.
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Problem
Founders, whether they realise it or not, are trapped inside their own curse of knowledge. They can see the value of their business from their own POV but struggle to appreciate that the prospect view might be very different. I help founders determine how to speak to them in a language they can understand, to communicate a value they can compute.
Solution
Business Model
USP
Vision
Target Market
The simplest description of Sufu is that we design the effective framing and signalling that connects brands to their audience. That stops brands talking about the logical need for a business like theirs, and instead communicates a distinctive proposition that answers the question; Why Us?
Sufu runs on a value-oriented consultancy model, where I am able to both fulfil the services I offer and advise without bias on the ones that come after me, to give clients a roadmap to making brand do its job in optimising revenue generation as well as winning hearts and minds.
I have an unusual combination of commercial experience from 20 years in agencyland, allied to a high degree of creative thinking ability and a deep interest in applying behavioural science to branding. In short, no one else does what I do, in quite the way that I do it.
To help brand retain their empathy and humanity in the Web3 era. The last 10 years were the battle for attention. The next 10 years are the battle for intimacy.
Scale-ups who have a sense of the importance of empathy and creativity, but aren't sure how to bring that into their brand representation.
Disclaimer
Investing is a high-risk activity. Foundercentre is a networking platform and in no way solicits or recommends any opportunity presented on our website. All information is for educational purposes only.
